National and regional publications differ primarily in terms of their geographic coverage and target audience. Some publications are classified as regional on Specle, and there is a reduced price to deliver to these publications. This is indicated on the publication page beside the name of the title. Here are some of the key differences:
- Geographic coverage: National cover news and events at the national level, typically with a focus on the entire country. Regional cover news and events in a specific region, such as a county, town or city.
- Target audience: Nationals target a broad audience that spans the entire country, while regionals target more specific audiences based on their geographic location. For example, a regional title may focus on news and events that are of interest to residents of a particular town or city.
- Content: National often cover a wide range of topics, including national politics, business, sports, and entertainment. Regionals tend to focus more on local news, such as community events, local government, and school news.
- Circulation: Nationals typically have the highest circulation and reach the largest audience, while regionals have smaller circulation numbers and reach a more targeted audience.
Overall, the main differences between national and regional are their geographic coverage, target audience, content, circulation, and advertising focus. Because of this difference, we have a reduced price to send advertising to regional titles; this is to correlate with the pricing of regional advertising, and the volume of audience and distribution.